Just say you're in an 'anti-establishment' political party. Your leader comes from the same kind of stable as David Cameron or George Osbourne but because he's a blawhard with a sense of humour, the media love him. The fact that he's another rich white man with a dodgy record on expenses and hiring...er migrants to work for him is glossed over.
Behind the jokey everyman 'always in pub with pint in hand' persona is a hive of frenetic hard-right activity. It seems as if every right-wing nutter in the book is in UKIP - from knife-wielding skinheads seig-heiling to the camera to swivel-eyed aristocrats to misogynists to god-bothering homophobes.
Here though is Tocasaid's handy contribution the UKIP phenomenon. Want a controversial right-wing arsehole to pump you up with the oxygen of publicity? Have a spin...
1 - Jeremy Clarkson. Has prejudice of one shade or another filling him like beans. Mexicans, gays, Scots, women, black people... He lives the life of a traditional English, white private school product. Hell, why doesn't the whole world race about in posh cars, roll about guffawing at the less fortunate (or just those who are different) in between slugs of expensive wine? Like UKIP, he plays the 'rebellious' card while being... just another rich, white man who's never known anything but a life of privilege.
2. Pat Robertson. Downside is that he isn't British. But then again, neither is Farage's wife who he employs at the taxpayer's expense in a job that a Brit could do. Neither is Farage's 'builder' pal and star of UKIP's election campaign and author of racist tweets who hails from... Zimbabwe. So far, Scotland has been no-man's land for the crazies of UKIP. This is where Pat comes in. He knows us..."A dark land, overrun by gays". Pat could lubricate the passage for Farage to slide in and sort us out.
"In Scotland, you can't believe how strong the homosexuals are. It's just simply unbelievable," he told his viewers.3. Random Bonehead. UKIP was described to me by a pal as the 'EDL for rich folk'. That about sums it up. But, it seems as if UKIP has been adept at attracting the kind of short/no-haired nutters that used to swim with the BNP. Ein, zwei... reach for that phone!
Scotland's religious past was no more, he said. "I don't think it exists any more. And what could happen? It could go right back to the darkness very easily."
4. James MacMillan CBE. Conservative, Christian (of the Roman Catholic sub-sect) and controversial. He has compared pro-independence artists to the Blackshirts and doesn't like the Scots Tories having a lesbian leader. This could be a win-win situation for UKIP - a raving right-winger who is still kind of... respectable. By some. He still looks like a pompous auld fart though and accusing others of being Blackshirt may backfire.
5. Whatshername Hopkins. Your typical vacuous south-of-England rent-a-quote, if you like your quotes offensive. Even the Daily Star compared her to a horse. She doesn't like 'gingers', old people in mobility scooters, the working class or Scotland. If you're Farage and you want either another mistress or someone to add
“Life expectancy in Scotland 07/08 birth is 59.5. Goodness me. That lot will do anything to avoid working until retirement.”
Poorly timed, the controversial pundit posted the message just hours after a police helicopter crashed into a pub in Glasgow, killing nine people and injuring 32 more.
6. Leigh Griffiths. At first glance you may think that the Hibernian fan and Celtic FC striker is a bit thick to involved in politics but I don't see any difference between him and many of UKIP's extremist past, present or former political candidates. He doesn't like homosexuals, east Europeans or Muslims of a Scottish-Asian background. Perfecto para UKIP, no? On the other hand he has probably never heard of Brussels.
Hey it's not perfect but you spins yer wheel and takes yer chances!